Message from CEO

For over a century since our founding in 1910, Kiyou Jochugiku has endeavored to make products that are people, environment and planetfriendly as our underlying principle. Over the years, we have greatly modified how our products are shaped and work to meet the changes of the times, but our position with regard to manufacturing has never changed. The fact that consumers are returning to the natural mosquito coils we started with is evidence that our underlying principle was not wrong. With lifestyles becoming increasingly more diversified and sophisticated, our social responsibilities as a business closely rooted to the way people live and work are growing as well. Moreover, we have to look at business not just in Japan but also from a global perspective. In these regards, we are innovating our production lines to deliver high quality by outfitting them with state-of-the-art equipment and making every effort to train our workforce on the belief that manufacturing in the sense of making something means to first shape the people who make it. Moreover, we aspire to be a company that can contribute broadly to society and, so, rather than promote just one line of business, we make a wide variety of products from diverse perspectives, to note the bath life business that pursues health, beauty and therapy, and the eco-life business that proposes health, nature and resource conservation. As we look back on the past 100 years, we are also looking forward to the next 100 years. You can count on Kiyou Jochugiku.

　　　　　　　　　　　　　　　　　　　　　　　Yoshiaki Kokubo President, Kiyou Jochugiku Co., Ltd.